Most of us have special interests or activities that we enjoy and consider to be “our thing.” From baking and crafts to fitness, music, and writing, the things you do in your spare time that bring you joy and fulfillment can actually be valuable marketing tools. Social networking is a highly effective way to promote a business, form strategic alliances, and gain new clients--all of which contribute to a company’s bottom line.
By investing in your employees’ personal interests, your company can potentially be exposed to a whole new market. People that participate in activities with your employees will learn about your products or services in a no-pressure environment, and will be more inclined to pass that information along to their colleagues and associates. With little or no monetary investment, your business can be promoted by the best sales team around…your very own staff – the same people who know and understand your business and are happy to be a part of it.
Here are a few tips to get everyone motivated:
• Get to know your employees and learn about their special interests and skills
• Organize a company sports team or leisure activity that’s connected to the community and allow employees to take leadership roles
• Think outside the box and conceptualize a creative way to discuss, display, or illustrate your business model that would be effective in a social setting
• Educate your staff to ensure the company message is consistent and accurate
• Encourage ALL of your staff to join in on the activities and have fun!