As most of us live, work and play online the demand for practical, Internet-based resources continues to grow. In other words, there are millions of eyes on the web every hour of every day searching for information, products or services designed to entertain, educate or just plain make life easier. So, with all the traffic on the web how does one drive it to their website—and by extension their business? After all, high traffic can result in increased customers and dollars for a company.
Being hip to the latest trends in internet marketing and advertising, coupled with a great product or service (a unique value proposition doesn’t hurt either) can do wonders for your bottom line and rapidly sweep you into the viral marketing cipher. Here at iBusinessChannel.com we’ve come up with a few tips that can help you shift those eyes to your business and hopefully create some gridlock on your website.
Try these tips and watch your stats grow:
• Enhance your existing website with up-to-date, useful and interesting information, display sharp and clean graphics, and have user-friendly functions for easy navigation by your visitors
• Develop strategic alliances with other companies and businesses and exchange links or ad space (allowing click-through) to increase visibility and create brand awareness. This is also known as affiliate marketing.
• Employ Search Engine Optimization (SEO) with your web developer. This is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches: including image search, local search, and industry-specific vertical search engines. (Wikipedia)
• Hire an experienced and savvy media person to consistently write press releases and perform outreach to the print, web, tv and radio communities
• Spend time networking online at social and business sites (see our blog), and begin building relationships with other professionals. This is what viral marketing is all about!
• Blog! Blog! Blog! Oh…and blog! This is one of the most popular and effective means of online pavement beating that is proven to work. By setting up subscriptions to your blog, plastering your blog URL on all of your correspondence, visiting other blogs and posting comments, setting up a feed so your blog gets spidered regularly by search engine sites, and lastly, committing to blogging everyday are surefire ways to generating a buzz around your company.