My almost 17 year old daughter famously told her seventh grade science teacher there was no reason to learn about weather. If she needed weather information she would go to weather.com. All these years later she hasn't changed her mind.
Shaking your head? Wondering why this generation and the Gen-Xers before them always want to take shortcuts? Yeah, me too. That's why Jim Ryerson's recent show (Sales & Marketing) called "Sales Map" was such an eye opener. Jim and I talked about the importance of writing down each and every part of the sales process.
One of his examples has really stuck in my mind. A client was making a Sales Map. When they discussed the obstacle section the client said the experienced sales reps would tell the new ones what to say. Amazingly the obstacles had not really changed in decades. No one had ever thought to write them down so the newer staff could respond immediately to a customer instead of having to call back. With any luck the customer is still interested.
Want to take the time to write down every system or process? No? I know how you feel. But whether you're interested in weather or additional profitability there's always a price to pay for shortcuts.