I don't bother to stop my 17 year old daughter's complaints by telling her she sounds like a broken record. She's never heard one. Zap is something you do to food in a microwave not read in a comic book. The X and Y generations do not "early adopt" technology. That would assume they believe others won't.
I started to think about this while trying to come up with 52 every day business terms. Shoestring was one of those words and I realized that kid's shoes often don't use them any more. In fact I walked through all the shoe areas at a local department store and confirmed what I feared. We don't use shoestrings that much anymore. Even shoes that look like they have them don't. They're fake. Another great term that will go the way of cassette, ledger and mainframe.
So in five to ten years talking about marketing on a shoestring will be met with blank stares and require a lot more explanation. Really, that's a good thing. We should be forced to change our vocabulary and make sure we understand the terms we use so casually. It keeps us fresh and sharp.
Besides, marketing on a shoestring almost never works.