Profitability Channel

From the desk of Karla Brandau, CSP,
Time Management and Microsoft Outlook Expert

Is your organization fighting low morale and financially hard times because of the economic crisis in American and around the world?

Fight back!
You may have to tighten your belt, but refuse to be emotionally and mentally sabotaged by doom and gloom. Yes, these are hard times. Yes, there are still hard times ahead. We will live through 2008 and we will be better because of the experience.

Be proactive!
Increasing the efficiency of your workforce is one easy way to increase productivity during tough economic times when sales are slipping.

To help you increase the efficiency of your employees in these tough times, in collaboration with On the Ribbon, I am offering an excellent tool to teach employees tried and true time management principles AND how to implement those principles in Microsoft Outlook. This is a proven remedy for sluggish performance. For more information, click here www.timeforresults.com.

Be tough!
Overcome the fear that everything in the world will collapse. Fearful people are frozen in place and they don't act. Tough people see and seize opportunities. Seize this opportunity to improve your productivity and the productivity of your employees. The added value is increased return on your investment of the Microsoft Outlook software.

With an estimated $12.7 billion given to charities in 2006 by US corporations and corporate foundations (Giving USA, 2007) and continued struggles for bottom line growth, more and more CEOs and marketing executives look with critical eyes at the return on their investment in charitable causes. Unprecedented market pressures around “going green” and reduced carbon footprints are also feeding and transforming the once predictable landscape of corporate social responsibility.

There are tremendous advantages to companies and nonprofits as these shifts occur, but the conversation is shifting and evolving. Those who can lead exploratory dialogs from a business rather than beneficiary perspective can create greater outcomes against an array of marketing and business issues whether you reside in the profit or the nonprofit sector.

Cynthia Currence creates a highly interactive session drawing on participant insights and her 30 years of experience in nonprofit marketing.

Key areas covered:
• Rethinking strategic alliances between profit and nonprofit companies…both are businesses
with assets that, when leveraged in the right corporate match, create powerful results for all
parties.

• Exploration of key benefits which shift the discussion to include business opportunities with
bottom line results including cost reductions, increases in revenue and increased mission
results from strategic alliances.

• Assessment to create a structure for building or refreshing alliance criteria in order to select
your best matches with the best contractual agreement for your business needs.

• Understanding of the risks and regulations of strategic alliances with companies.

• Ethical boundaries.

• Advice and tips on negotiating.